Make
ford
Bronco

Bronco

From - $46,925

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Bronco Sport

Bronco Sport

From - $33,840

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E-Transit Cargo Van

E-Transit Cargo Van

From - $54,660

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2025 Ford F150 STX and XLT Offer
2026 Scholarship Challenge
New arrival
2026 Ford Bronco Sport Outer Banks

2026 Ford Bronco Sport Outer Banks

$40,850

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2026 Ford Bronco Sport Badlands

2026 Ford Bronco Sport Badlands

$43,905

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2026 Ford Bronco Sport Badlands

2026 Ford Bronco Sport Badlands

$43,905

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The Payne Promise

About Payne Rio Grande City Ford

At Payne Rio Grande City Ford offers a range of services including a extensive selection of new and used Ford vehicles, service specials, and much more. The Payne Rio Grande City Ford team will work hard to make sure that our customer’s vehicles are up to par by providing superior automotive service and parts.

72 hours match

If you are less than satisfied with your Vehicle, take advantage of our 3-day Exchange Policy. What’s our Exchange Policy?



Testimonials
Melva Alicia Molina
Excelente servicio
04/03/2023
Silvano Garcia
I was really surprised how fast my pickup was serviced! I was out of dealership in 45-50 min, thank you so much!
03/11/2022
Melva A. Molina Guajardo
Excelente servicio y amabilidad
02/10/2022

At Payne Rio Ford in Rio Grande City, we do more than sell vehicles — we help drivers across Starr County move forward with confidence. Serving Rio Grande City, Roma, La Grulla, Zapata, and surrounding communities, our dealership brings together the latest Ford trucks and SUVs, dependable pre-owned options, certified Ford service, and financing solutions designed around real-life needs.

From ranch-ready Super Duty trucks to family SUVs and fuel-efficient commuters, Payne Rio Ford is here to keep South Texas moving.

Who We Serve

Payne Rio Ford proudly serves drivers, families, and business owners throughout Rio Grande City and across Starr County, including Roma, La Grulla, Zapata, and surrounding communities.

From dependable everyday vehicles to powerful Built Ford Tough trucks designed for South Texas work demands, Payne Rio Ford is centered around the real needs of Starr County drivers — capability, durability, and value.

Whether you're upgrading your truck, expanding your business fleet, or choosing your next family vehicle, our team is here to help you move forward with confidence.

What We Help With

New Ford Vehicles in Rio Grande City, TX

Explore the latest Ford trucks, SUVs, and performance models at Payne Rio Ford. Built for Starr County drivers and South Texas roads, our inventory includes everything from hardworking F-Series trucks to versatile family SUVs. We also offer a carefully inspected selection of pre-owned vehicles and competitive trade-in opportunities designed to help you upgrade with confidence.

Certified Ford Service & Maintenance

Keep your Ford running strong with certified Ford service in Rio Grande City. Our factory-trained technicians handle routine maintenance, in-depth diagnostics, and repairs using genuine Ford OEM parts engineered for durability and long-term performance — especially important for trucks that work as hard as you do.

Ford Mobile Service for Added Convenience

Busy schedule? Payne Rio Ford offers Mobile Service for many routine maintenance needs, bringing certified Ford service directly to eligible homes and workplaces throughout Rio Grande City and surrounding Starr County communities. Reliable service — without interrupting your day.

Flexible Financing Solutions

Payne Rio Ford provides competitive financing and lease options tailored to a wide range of credit profiles. Backed by Payne Auto Group’s extensive lender network, we help Rio Grande City and Starr County drivers explore solutions built around their budget, goals, and long-term plans.

Why Choosing Payne Rio Ford Makes Sense

 Proudly serving Rio Grande City and Starr County drivers

• Strong selection of Ford trucks, SUVs, and dependable pre-owned vehicles

• Certified Ford service and maintenance in one convenient location

• Factory-trained technicians who understand your vehicle inside and out

• Genuine Ford OEM parts built for long-term reliability

• Collision repair support through Payne Collision Centers

• Backed by the trusted resources of Payne Auto Group

• A straightforward, no-pressure experience focused on your needs

Your Ford. Ready for What’s Next.

Vehicle ownership should feel dependable — not complicated. Payne Rio Ford proudly supports Rio Grande City and Starr County drivers with a trusted destination for vehicle upgrades, certified Ford service, and long-term ownership support built around real-world needs.

From your first visit to every mile ahead, our team is committed to delivering a clear, confident, and straightforward experience — so you can focus on the road, the job, and everything in between.

FAQ

What new Ford vehicles can I find at Payne Rio Ford?

Payne Rio Ford offers the latest Ford trucks, SUVs, and performance models for drivers throughout Rio Grande City, Roma, and Starr County. Inventory and trim availability may vary.

Can I trade in my vehicle near Rio Grande City, TX?

Yes. Rio Grande City and Starr County drivers can trade in their current vehicle and apply its value toward a new or pre-owned purchase. Trade values depend on vehicle condition and market factors.

Can I get pre-approved for financing online?

Yes. Customers can begin the financing process by submitting a secure online credit application to streamline their purchase experience.

Where can I service my Ford in Rio Grande City?

Payne Rio Ford provides certified Ford service in Rio Grande City with factory-trained technicians and genuine Ford OEM parts for routine maintenance, diagnostics, and repairs.

Why choose certified Ford service?

Certified Ford service centers use manufacturer-approved parts, specialized diagnostic equipment, and factory-trained technicians to help maintain vehicle performance, reliability, and long-term value.

Can I schedule service online?

Yes. Rio Grande City and Starr County customers can conveniently schedule service appointments online at Payne Rio Ford.

Can Payne Rio Ford install Ford OEM parts?

Yes. Customers can schedule professional installation and repairs through Payne Rio Ford’s certified service department, where factory-trained technicians use genuine Ford OEM components to help maintain durability and performance.

Is Ford Mobile Service available at Payne Rio Ford?

Yes. Payne Rio Ford offers Mobile Service for many routine maintenance needs. Eligible services can be performed at your home or workplace within the Rio Grande City and surrounding Starr County area. Availability may vary based on location and vehicle needs.

Where can I get collision repairs near Rio Grande City?

Major collision repairs are handled through Payne Collision Centers serving Starr County and the Rio Grande Valley.

Can businesses purchase fleet or work vehicles at Payne Rio Ford?

Yes. Payne Rio Ford assists Rio Grande City and Starr County business owners with fleet vehicles, work trucks, and commercial vehicle solutions. Our team helps evaluate capability needs, upfitting considerations, and flexible financing options designed to support operational growth and long-term value.