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Make
ford
Bronco

Bronco

From - $46,925

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Bronco Sport

Bronco Sport

From - $34,190

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E-Transit Cargo Van

E-Transit Cargo Van

From - $54,660

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Edge

Edge

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Expedition

Expedition

From - $68,420

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Expedition Max

Expedition Max

From - $72,635

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Explorer

Explorer

From - $42,595

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F-150

F-150

From - $40,085

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F-650

F-650

From - $85,115

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F-650 Straight Frame

F-650 Straight Frame

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F-750 Straight Frame

F-750 Straight Frame

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Maverick

Maverick

From - $30,255

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Mustang

Mustang

From - $35,740

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Mustang Mach-E

Mustang Mach-E

From - $42,546

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Ranger

Ranger

From - $35,885

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Super Duty F-250 SRW

Super Duty F-250 SRW

From - $60,400

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Super Duty F-350 DRW

Super Duty F-350 DRW

From - $67,515

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Super Duty F-350 SRW

Super Duty F-350 SRW

From - $85,045

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Super Duty F-450 DRW

Super Duty F-450 DRW

From - $110,140

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Super Duty F-550 DRW

Super Duty F-550 DRW

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Transit Cargo Van

Transit Cargo Van

From - $50,615

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Transit Passenger Wagon

Transit Passenger Wagon

From - $65,295

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2.9% APR or $10,000 Off MSRP october
New arrival
2026 Ford Mustang EcoBoost

2026 Ford Mustang EcoBoost

$34,965

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2027 Ford Explorer Active w/200A Pkg

2027 Ford Explorer Active w/200A Pkg

$44,265

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2026 Ford Ranger XLT

2026 Ford Ranger XLT

$35,590

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2026 Ford Mustang EcoBoost

2026 Ford Mustang EcoBoost

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2026 Ford Bronco Sport Badlands

2026 Ford Bronco Sport Badlands

$37,925

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2026 Ford F-150 XLT

2026 Ford F-150 XLT

$47,965

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2026 Ford F-150 XLT

2026 Ford F-150 XLT

$56,580

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2027 Ford Explorer ST-Line

2027 Ford Explorer ST-Line

$47,565

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2026 Ford Ranger XLT

2026 Ford Ranger XLT

$38,050

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2026 Ford F-150 XLT

2026 Ford F-150 XLT

$48,675

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The Payne Promise

About Payne Rio Grande City Ford

At Payne Rio Grande City Ford offers a range of services including a extensive selection of new and used Ford vehicles, service specials, and much more. The Payne Rio Grande City Ford team will work hard to make sure that our customer’s vehicles are up to par by providing superior automotive service and parts.

72 hours match

If you are less than satisfied with your Vehicle, take advantage of our 3-day Exchange Policy. What’s our Exchange Policy?



Payne price guarantee

If you want to know more about the price guarantee, please contact us via a simple contact form.




Testimonials
Melva Alicia Molina
Excelente servicio
04/03/2023
Silvano Garcia
I was really surprised how fast my pickup was serviced! I was out of dealership in 45-50 min, thank you so much!
03/11/2022
Melva A. Molina Guajardo
Excelente servicio y amabilidad
02/10/2022
Al Castellano
Great service nice people highly recommend
02/09/2022
Elizabeth Lopez
Oil change service was quick and convenient. Staff was helpful and courteous.
01/17/2022
Macario Villarreal
Great service!
12/25/2021
Jose Olivares
Fast and Great Service!
12/22/2021
Alberto Martinez
Great service and help at Payne Rio Grande City
10/28/2021
Rogerio Olivarez
Absolutely Outstanding Customer Service! Highly Recommend Luis and Emma and the entire Payne Ford Service Team for all of your service and/or repair needs. Thank you for going above and beyond to make sure everything was taken care of.
10/28/2021
Linda Guerra
Great Service! Very informative!
10/21/2021
Julieta Chavez
Excelente servicio y atencin por parte de todos los empleados. Me encanta este lugar para hacer mis cambios de aceite de mi Ford
09/27/2021
gaston rodriguez
My appreciation goes to Luis his staff and the services department they have done an excellent job in getting my F350 Dully back on the road it took a while but Patients pays off I want to thank you again for making me and my family feel that you all do care for your customers I will highly recommend the service department in Rio Grande Payne Motor keep up the your dedication it also pays off
09/23/2021
Petrosco
Good and fast service!!!
09/15/2021
Meme Guerra
Fast and friendly service. Everyone in Parts and Service department very helpful. Highly recommend.
08/19/2021
Samuel Garza
Great customer service and had my oil change done quickly!!
04/13/2021
Adelaida Lopez
Fast service friendly employees
02/09/2021
Anna Guerra
Took my car in for a recall. Reprogramming recall in and out in less than 30 minutes. Very impressed
11/12/2020
Eric Martinez
Their customer satisfaction is guaranteed!
10/30/2020
Maria I Cano
Well they didnt even check tire gages and they could of rinsed it .
10/13/2020
Michael Langenstein
The service advisor is always awesome every time I go in does a fantastic job thats why I continually take my vehicles back
10/07/2020

At Payne Rio Ford in Rio Grande City, we do more than sell vehicles — we help drivers across Starr County move forward with confidence. Serving Rio Grande City, Roma, La Grulla, Zapata, and surrounding communities, our dealership brings together the latest Ford trucks and SUVs, dependable pre-owned options, certified Ford service, and financing solutions designed around real-life needs.

From ranch-ready Super Duty trucks to family SUVs and fuel-efficient commuters, Payne Rio Ford is here to keep South Texas moving.

Who We Serve

Payne Rio Ford proudly serves drivers, families, and business owners throughout Rio Grande City and across Starr County, including Roma, La Grulla, Zapata, and surrounding communities.

From dependable everyday vehicles to powerful Built Ford Tough trucks designed for South Texas work demands, Payne Rio Ford is centered around the real needs of Starr County drivers — capability, durability, and value.

Whether you're upgrading your truck, expanding your business fleet, or choosing your next family vehicle, our team is here to help you move forward with confidence.

What We Help With

New Ford Vehicles in Rio Grande City, TX

Explore the latest Ford trucks, SUVs, and performance models at Payne Rio Ford. Built for Starr County drivers and South Texas roads, our inventory includes everything from hardworking F-Series trucks to versatile family SUVs. We also offer a carefully inspected selection of pre-owned vehicles and competitive trade-in opportunities designed to help you upgrade with confidence.

Certified Ford Service & Maintenance

Keep your Ford running strong with certified Ford service in Rio Grande City. Our factory-trained technicians handle routine maintenance, in-depth diagnostics, and repairs using genuine Ford OEM parts engineered for durability and long-term performance — especially important for trucks that work as hard as you do.

Ford Mobile Service for Added Convenience

Busy schedule? Payne Rio Ford offers Mobile Service for many routine maintenance needs, bringing certified Ford service directly to eligible homes and workplaces throughout Rio Grande City and surrounding Starr County communities. Reliable service — without interrupting your day.

Flexible Financing Solutions

Payne Rio Ford provides competitive financing and lease options tailored to a wide range of credit profiles. Backed by Payne Auto Group’s extensive lender network, we help Rio Grande City and Starr County drivers explore solutions built around their budget, goals, and long-term plans.

Why Choosing Payne Rio Ford Makes Sense

• Proudly serving Rio Grande City and Starr County drivers

• Strong selection of Ford trucks, SUVs, and dependable pre-owned vehicles

• Certified Ford service and maintenance in one convenient location

• Factory-trained technicians who understand your vehicle inside and out

• Genuine Ford OEM parts built for long-term reliability

• Collision repair support through Payne Collision Centers

• Backed by the trusted resources of Payne Auto Group

• A straightforward, no-pressure experience focused on your needs

Your Ford. Ready for What’s Next.

Vehicle ownership should feel dependable — not complicated. Payne Rio Ford proudly supports Rio Grande City and Starr County drivers with a trusted destination for vehicle upgrades, certified Ford service, and long-term ownership support built around real-world needs.

From your first visit to every mile ahead, our team is committed to delivering a clear, confident, and straightforward experience — so you can focus on the road, the job, and everything in between.

FAQ

What new Ford vehicles can I find at Payne Rio Ford?

Payne Rio Ford offers the latest Ford trucks, SUVs, and performance models for drivers throughout Rio Grande City, Roma, and Starr County. Inventory and trim availability may vary.

Can I trade in my vehicle near Rio Grande City, TX?

Yes. Rio Grande City and Starr County drivers can trade in their current vehicle and apply its value toward a new or pre-owned purchase. Trade values depend on vehicle condition and market factors.

Can I get pre-approved for financing online?

Yes. Customers can begin the financing process by submitting a secure online credit application to streamline their purchase experience.

Where can I service my Ford in Rio Grande City?

Payne Rio Ford provides certified Ford service in Rio Grande City with factory-trained technicians and genuine Ford OEM parts for routine maintenance, diagnostics, and repairs.

Why choose certified Ford service?

Certified Ford service centers use manufacturer-approved parts, specialized diagnostic equipment, and factory-trained technicians to help maintain vehicle performance, reliability, and long-term value.

Can I schedule service online?

Yes. Rio Grande City and Starr County customers can conveniently schedule service appointments online at Payne Rio Ford.

Can Payne Rio Ford install Ford OEM parts?

Yes. Customers can schedule professional installation and repairs through Payne Rio Ford’s certified service department, where factory-trained technicians use genuine Ford OEM components to help maintain durability and performance.

Is Ford Mobile Service available at Payne Rio Ford?

Yes. Payne Rio Ford offers Mobile Service for many routine maintenance needs. Eligible services can be performed at your home or workplace within the Rio Grande City and surrounding Starr County area. Availability may vary based on location and vehicle needs.

Where can I get collision repairs near Rio Grande City?

Major collision repairs are handled through Payne Collision Centers serving Starr County and the Rio Grande Valley.

Can businesses purchase fleet or work vehicles at Payne Rio Ford?

Yes. Payne Rio Ford assists Rio Grande City and Starr County business owners with fleet vehicles, work trucks, and commercial vehicle solutions. Our team helps evaluate capability needs, upfitting considerations, and flexible financing options designed to support operational growth and long-term value.